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WGSN INSTOCK

Data Retail Analytics Platform

WGSN is the world's leading trend authority. Instock is a big data analytics platform which is used to make critical retail decisions. Knowing whent to back a trend, colour, category or item and knowing when to back off can be a million dollar decision.

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Process

Plan / Technical Assessment / Wireframes / Prototypes

My role as a Product designer is to assist in requirements gathering, competitive research, technical feasibility assessments, and strategic analysis. I work with the Business Analyst and Product Manager to define, solve, and implement solutions for the product.

Before

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Wireframes

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Solution

Final Visual Design

As users continue to request new features, our screen retail space gets limited. We are constantly adding new items on the page to fulfill client needs so I was able to condense all filters without losing legibility and keeping a clean simple user interface. The data is the most important aspect of the product and so I was able to clean up most of the white space and move the content above the fold. As new clients contintue to give their feedback and requests, I am able to help roll out these new features and convert our trial users to paid subscribers.