Optimize / Enrich / Lead
We believe optimizing usability and establishing core design principles are crucial foundational steps that will set the right path towards creating an industry leading, best-in-class experience. My team and I shared market insights, suggested design principles and performed a high level usability assessment with prioritized recommendations for optimization.
We have constructed what the future state experience could look like. This aligns with the core design principles we established and illustrates how we can solve the painpoints that were brought to light as part of the usability assessment. We also moved beyond optimization and outlined our approach for introducing new features and driving innovation.