Smodka is a lower calorie beverage that glows when shaken. The goal behind this project was to create a brand that followed a modern/contemporary movement. The target audience was aimed at young adults, club-goers, and people who enjoy the nightlife.
Each character within the name is made up of different shapes and forms. The concept behind this logo is that each letterform is different from one another but still retains a consistent style as a whole. This represents people, as we are all unique individuals yet we try to fit in, to be the same.