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Distraction Derby

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Distraction Derby

Mobile Application

Distraction Derby is a mobile application which encourages users to stop distracted driving by using a reward based system and some gamification aspects. When the user enters a vehicle, they will have the option to disable their phones. Who in the world would want to do something like that? Well, the more you use the app, the more rewards you can rack up! Discounted insurance, free gas money, movie tickets, fooooood, etc.. The list goes on and on. Parents can set up the app for their distracted teen drivers and reward them with whatever they choose.

General Cell Phone Statistics

  • The National Safety Council reports that cell phone use while driving leads to 1.6 million crashes each year.
  • Nearly 330,000 injuries occur each year from accidents caused by texting while driving.
  • 1 out of every 4 car accidents in the United States is caused by texting and driving.
  • Texting while driving is 6x more likely to cause an accident than driving drunk.

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Process

Ideation / Sketches / User Flows / Prototypes

I started out using / cards to make quick sketches of mobile screens for the ideation phase. Then I created low-fidelity wireframes to map out user flows. Next, I prototyped each screen for testing within the team. After approval of the prototypes, I created visual designs and provided spec documents to hand off to the dev team.

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Solution

Final Visual Design

Users are able to login using a social media account so they can compete with friends and family. This makes the app more appealing to the target demographic of teens and millennials. The home screen displays a dashboard where the user can track their progress and view their stats. When the user enters drive mode, the phone locks up and the user is only limited to using GPS apps and or music apps along with a few VIP contacts to call in case of emergency. The app itself is simple but it helps solve a big problem with today's bad cell phone habits.

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